The Knowledge you have learned you can apply this to your story, you may make others MAD, the TRUTH HURTS. Publishing your story creates satisfaction and will create new revenue. 1. Know your content. Knowing your subject will help you write an authoritative story People will turn to you and your story - for your insider's experience and information. Is there a demand for your story? 1. Know your category. 2. Know your facts. What makes you and your story Unique.